Macau’s Casino Diversification: Moving Beyond VIP Success and Addiction Risks

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Macau’s Casino Shift: From VIP to All

Changes in Gaming Money

Macau’s gaming world has made a big change, moving from 70% VIP money to a steadier 55% common-player lead. This key shift shows smart change in the area’s fun set-up, proving market growth that can last.

Money in Fun for All Ages

Since 2016, Macau has put $5.5 billion into more than just gaming and fun for the family, aiming for a balanced half-half money mix between gaming and other fun. This move has built a wider fun spot, pulling in more kinds of visitors.

How Tourists Spend and Stay

Macau’s change is clear in these numbers:

  • People stay longer now, 2.8 nights up from 1.9
  • Family visitors are now 27% of all who come
  • A family spends $1,200 while there
  • We see different kinds of visitors now

Building Work and Safe Gaming

A $8.2 billion building plan backs Macau’s changes, while strong safety steps in gaming help keep the growth safe. These efforts have made Macau a leader in changing casino markets, balancing good gaming money with varied fun options and care for the community.

This good change gives key ideas on how usual gaming places can turn into full fun spots.

Macau’s Big Gaming Past

How Macau’s Big Gaming Grew

The Big Days of VIP Gaming

Macau’s VIP gaming part was the big player in the region’s casino world for a long time, making more than 70% of all gaming money between 2005-2015.

The deep network of VIP rooms and big game plans helped big-money games that often brought in $3 billion each month at top times, mostly through big card games.

Big Game Plans and Money Set-up

The core of Macau’s VIP win was a deep network of more than 200 okayed big game helpers. These helpers gave key help, like:

  • Giving credit to rich mainland Chinese players
  • Handling top-level stays
  • Big money moves across borders
  • A set 1.25% cut from chip sales
  • Risk care for big betters

Top Scores

Macau’s change to the top of the world’s gaming spots beat Las Vegas by 2006, marking a big move in the world gaming order.

The market hit its best in 2013, with VIP big card games making $29.3 billion, which was 66% of all gaming money. This high-point, however, made clear the risk of changes rules and swings in the economy.

Risks and Rule Effects

The focus on big-money games put Macau’s gaming biz at big risk. China’s fight against bad money moves in 2014 aimed at stopping big money from moving out, causing a big drop in VIP visits and showing how open the market was to rule changes and shifts in policy from mainland China.

Push for More Kinds of Income

Macau’s Plan to Diversify

The Weight of Relying on VIP Gaming

Macau’s too much trust in VIP gaming led to big money risks, shown by a rough 34% fall in all gaming money during 2014-2016.

This big fall showed how much the area depends on big betters, pushing leaders to start big changes in what they offer.

Plans for New Growth

The five-year growth plan (2016-2020) set clear goals, saying that money from non-gaming must be 9% of what casino places make by 2020.

Backing this change, rules said casino owners must put $3.4 billion into non-gaming fun spots, like show places, shops, and meeting spots.

Clear Growth and Changes in the Market

Numbers show real growth in diversifying:

  • Common gaming now is 55% of all gaming money, a big jump from 35% in 2014
  • The big bridge project helped grow visitors by 10% each year since 2016
  • Meeting spots grew by 45% since 2015
  • More room to stay grew by 28%

These main signs show Macau’s move from a place for big betters to a full spot for trips and fun. The change shows how well broad plans and building efforts worked.

Money in Fun for Families

How Family Fun Money Grew in Macau

Big Changes in Investing

Casino places have moved $2.1 billion into fun for families since 2016, changing the kinds of visitors in Macau.

Top spots like Galaxy Macau and Sands Cotai spread this money through three main areas:

  • Parks and water fun (42%)
  • Shows and acts for all ages (31%)
  • Fun play zones (27%)

How Well It’s Going and Who Comes

The money put in shows good growth in how many people come.

Family visitors now stay 2.8 nights on average, much more than 1.9 nights in 2015.

Money from non-gaming jumped up by 34%, with big spots like:

  • Movie-themed spots at Studio City: 6,000 each day
  • Water park at Galax

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